IoIC Scotland Awards 2019

Award Categories

1. Best Printed Publication

Description

Entries to this category should be targeted at employees and/or stakeholders and be considered to be a regular communication. Typical publications in the category would be newsletters, newspapers and magazines.

Judging considerations

To be shortlisted in this category, the publication will need to demonstrate strong, engaging design and content, be appropriate to the target audience and clearly fulfil its aims and objectives.

2. Best Annual Report

Description

Entries to this category must be aimed at employees and/or stakeholders/shareholders. The publication should report on financial, operational and strategic progress during the year.

Judging considerations

To be shortlisted in this category, the publication will need to convey complex information in a clear and informative manner, as well as demonstrate strong, engaging design and content, being appropriate to the target audience and clearly fulfiling its aims and objectives.

3. Best Audio/Visual Employee Communication

Description

Entries to this category include communication via video, DVD, business TV, podcast/webcast or radio.

Judging considerations

To be shortlisted in this category, the entry will be judged on content and execution. It must be appropriate to the target audience and clearly fulfil its aims and objectives.

4. Best Use of Interactive Media

Description

Entries to this category must be aimed at employees and/or stakeholders. It can be for communication or learning purposes. This category includes, for example, interaction via DVD, touchscreen, online applications, webcasts, self service or apps.

Judging considerations

To be shortlisted in this category, the entry will be judged on content and execution, evidence of feedback and/or interaction. It must be appropriate to the target audience and clearly fulfil its aims and objectives.

5. Best Use of Social Media

Description

Entries to this category must be aimed at employees and/or stakeholders and could include blogs, Facebook, Twitter, Flikr, Sharepoint, Yammer, Connections or similar.

Judging considerations

To be shortlisted in this category, the entry will be judged on content, execution and approach to your specific strategic objectives. Include evidence of feedback and interaction. It must be appropriate to the target audience and clearly fulfil its aims and objectives. Please show examples of social media engagement not just links to twitter feeds etc.

6. Best Online Site

Description

Entries to this category include websites, microsites (including online annual reports) and intranets/portals aimed at employees and/or stakeholders.

Judging considerations

To be shortlisted in this category, the entry will need to demonstrate strong and engaging design, good content and clear navigation. It must be appropriate to the target audience and clearly fulfil its aims and objectives. Please supply screen grabs and evidence of feedback and/or usage statistics.

7. Best Rebrand

Description

Entries to this category can include any rebrand and must be aimed at employees and/or stakeholders. It can be a complete rebrand of a company, a publication or product.

Judging considerations

To be shortlisted in this category, judges will be looking for evidence of how and why the rebrand took place and how employees and/or stakeholders were considered. It must be appropriate to the target audience and clearly fulfil its aims and objectives.

8. Best Use of Copywriting & Story Telling

Description

This award is to demonstrate a company or a team’s ability to produce great writing across a spread of work/publications. These could be aimed at employees and/or stakeholders.

Judging considerations

To be shortlisted in this category, the entries must display creativity and show how the writing makes a clear difference to the communication. It must be appropriate to the target audience, and clearly fulfil its aims and objectives. Please provide a maximum of three examples of work.

9. Best Use of Design & Imagery

Description

This award is to demonstrate a company or a team’s ability to produce or make use of great design and imagery across a spread of work/publications. These could be aimed at employees and/or stakeholders. The award is based on the the appropriateness of the design and/or imagery and its contribution to the communication. Entries could be a single publication or a series, such as a poster campaign, or used online.

Judging considerations

To be shortlisted in this category the entries must display creativity and show how the design is appropriate for the medium and the brief. It must also be appropriate to the target audience, and clearly fulfil its aims and objectives. Please provide a maximum of three examples of work.

10. Best Communications Event

Description

This award is for any communications event aimed at employees and/or stakeholders. Entries to this category may be supported by photographs, video footage and any written/ printed material provided before, during or after the event.

Judging considerations

To be shortlisted in this category, the entry must show why the event was appropriate for the audience and how it met the brief. It must also be appropriate to the target audience, and clearly fulfil its aims and objectives. Audience feedback should be included.

11. Best Communication Strategy or Campaign

Description

Entries to this category must be aimed at employees and/or stakeholders. A major part of implementation must have taken place since January 2016.

Judging considerations

To be shortlisted in this category, the entry must provide evidence of the planning, implementation and measurement of the communication strategy. It must also be appropriate to the target audience and clearly fulfil its aims and objectives.

12. Printer of the Year

Description

Entries to this category should include three different publications ideally (but not mandatorily) for different clients, explain the print specification for each and any special consideration that had to be given to each project. A client testimonial for each project must also be provided. Examples provided must fall into the categories covered in the printed publications section.

Judging considerations

To be shortlisted in this category, work produced must be of a consistently high quality and have met and/or exceeded client expectations.

13. Communications Team of the Year

Description

Entries to this category can include both in-house teams and agencies and must relate to employee and/or stakeholder communications.

Judging considerations

To be shortlisted in this category, teams should demonstrate the effective strategic impact they have had on an organisation’s employee and/or stakeholder communications. A description of the team and its structure, what makes the team special, its personality and evidence of results must also be evidenced. Evidence of how the team has pushed for and implemented best practice must be provided.

14. Young Communicator of the Year (FREE Entry)

Description

Entrants to this category must be 30 or under at 31 December 2018 and can either work in-house or for an agency.

Judging considerations

To be shortlisted in this category, entrants should demonstrate the effective strategic impact they have had on an organisation’s employee and/or stakeholder communications. Demonstrate their potential, flair and creativity. Evidence of how they have pushed for and implemented best practice must be provided. Evidence of results must also be given.

15. Most Innovative Communication

Description

Entries to this category must be aimed at employees and/or stakeholders and must demonstrate an innovative approach to a communication challenge/issue. It can be a communication that is delivered via print, social or digital media, face-to-face or by design creativity.

Judging considerations

To be shortlisted in this category, the entry must show how the communication was strategically tailored for the audience and how it met the brief. It should explain why a different approach was taken as opposed to a more traditional communication. It must also be appropriate to the target audience and clearly fulfil its aims and objectives.

16. Most Inclusive Campaign

Description

Entries to this award should demonstrate a particular piece of work that has added to a strong inclusive culture within an organisation.

Judging considerations

Your entry should provide evidence and feedback showing a clear and positive change in culture. The judges will also be looking for innovative approaches and new ways of working.

17. Outstanding contribution to the communication industry (Nominated by members)

Description

This category cannot be entered but will be handpicked by the IoIC Scotland committee from a selection of candidates nominated by members. The award will be in recognition of a person that has made a particularly outstanding contribution to raising the quality of employee and/or stakeholder communications in Scotland.

18. IoIC Scotland Gold Award (The best of category winners judged by panel)

Description

The overall Gold Award is the ultimate accolade of the Scottish Communication Awards. This cannot be entered but will be handpicked by the judging panel from one of the individual category winners.

Institute of Internal Communications